Pretty Scrumptious DecorateHER Institute

Creative Entrepreneurship Program for High School Girls (Grades 9–12) Turn your creativity into a business you love.

DecorateHER Institute is where creativity meets confidence. Learn cake decorating, build your own brand, sell treats online, and explore what’s possible through hands-on classes, mentorship, and an unforgettable day trip to NYC and weekend trip to Los Angeles.

DecorateHER Institute is a multi-month creative education program designed to introduce girls to the worlds of pastry arts and entrepreneurship in a supportive, hands-on environment.

Through beginner-friendly cake decorating instruction, branding development, and mentorship, students learn that creativity can be transformed into confidence, ownership, and real opportunity. Participants are guided step-by-step as they develop their own personal brand, strengthen their technical pastry skills, and gain exposure to the tools needed to show up professionally—both online and in real life.

The program emphasizes more than just skill-building. Students are encouraged to see themselves as capable creators and future entrepreneurs, learning how to present their work, share their story, and sell products online with confidence and intention. Along the way, they are supported by mentors, guest speakers, and industry professionals who model what’s possible.

DecorateHER Institute also provides educational exposure beyond the classroom. Students participate in curated field trips to pastry arts institutions and creative spaces, culminating in an end-of-program educational experience in Los Angeles. These experiences allow students to envision future pathways in pastry arts, hospitality, and creative entrepreneurship.

By the end of the program, participants leave with strengthened creative skills, a clear sense of identity, real-world experience, and the confidence to pursue their goals—inside and outside the kitchen.

ABOUT THE PROGRAM

What is DecorateHER Institute?

Pink flyer for Pretty Scrumptious Decorate HER Institute, a creative entrepreneurship program for high school students in grades 9-12, with a picture of two pink decorated cakes topped with cherries.

DecorateHER Institute is for girls who are:

  • Currently in grades 9–12

  • Curious, creative, and ready to try something new

  • Interested in baking, decorating, design, or entrepreneurship

  • Beginners — no experience needed

  • Open to learning, growing, and building confidence

  • Excited to work with their hands and express themselves

  • Ready to show up, be supported, and be seen

If you’ve ever thought “I want to do something creative, but I don’t know where to start” — this program is for you.

Who should apply?

What will students learn?

  • Advanced skills including fondant work and elevated cake design

  • How to create and develop a personal brand

  • Basics of logo design, brand colors, and visual identity

  • How to present their work with confidence

  • Building a digital presence on social media platforms

  • Creating content to showcase and sell their work online

  • Introductory pricing and product development concepts

  • How creativity can translate into entrepreneurship

  • Professional readiness through mentorship and guest speakers

  • Confidence, communication, and self-expression skills

  • Exposure to pastry arts education and creative career pathways

Cohort Schedule

Cohort 1: March - June 2026
Thursdays: 4:30 PM – 7:30 PM
Program Length: 4 Months

A woman holding a pink decorated birthday cake with cherries and the word "pretty" on it, and a pink party horn, against a pink background.

Classes are starting soon — sign up today to reserve your spot. Limited seats available.

Sign Up today

Program Scheduling

Four diverse girls working on laptops in a classroom, with posters featuring the word 'Brand' and 'My Brand' on the screens.

March

Brand Development 
& Creative Identity

FOCUS
Developing a strong creative and entrepreneurial foundation through branding and self-expression.

Week 1: Brand Foundations
March 5th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Develop a brand name and creative concept

  • Identify who their brand serves

  • Explore brand identity, including colors, fonts, and visual style

  • Learn the basics of logo creation and brand storytelling

Week 2: Digital Presence & Social Media
March 12th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Build and refine their brand presence on social platforms (Instagram, Facebook, TikTok)

  • Learn how to present their brand visually and verbally online

  • Understand the importance of consistency and authenticity in social media branding

Week 3: Cake Decorating Fundamentals
March 19th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Learn foundational cake decorating techniques

  • Explore tools, materials, and basic design principles

  • Practice hands-on skills that connect creativity with discipline and patience

Week 4: Creative Application & Reflection
March 26th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Apply branding concepts to their cake designs

  • Begin connecting creative skills to entrepreneurial thinking

  • Reflect on growth, confidence, and next steps within the program

Four young girls in a bakery or cake decorating class decorating colorful fondant cakes with bows and flowers.

April

Skill Development 
& Pastry Arts Exposure

FOCUS
Developing pastry arts skills, professional readiness, and product confidence in preparation for real-world selling.

Week 1: Pastry Arts Foundations II
April 2nd, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Build upon foundational pastry arts and cake decorating techniques

  • Practice consistency, structure, and quality control

  • Begin thinking about what products they enjoy creating most

Week 2: Product Development & Menu Creation
April 9th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Decide which pastry or cake items they want to sell

  • Create a small product list or “menu”

  • Discuss ingredients, portions, and introductory pricing

Week 3: Kitchen Fundamentals & Cooking Basics
April 16th, 2026 | 4:30 PM – 7:30 PM
Guest Chef Led Class

Participants will:

  • Learn foundational cooking techniques

  • Understand kitchen workflow, timing, and organization

  • Practice food safety & Explore Culinary as a career pathway

Week 4: Practice Run, Feedback & Field Trip Preparation
April 23rd, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Complete a full practice run of their chosen product

  • Prepare questions and discussion topics for a pastry arts school visit

End-of-Month Field Trip
April 30th, 2026 (Daytime)
Walnut Hill College – Pastry Arts Program | Philadelphia

Students will explore pastry arts education pathways, professional kitchens, and post-secondary opportunities while connecting classroom learning to real-world environments.

Four young girls smiling behind a table with laptops displaying bakery websites, surrounded by decorated cupcakes and cookies, with one girl holding a cupcake and another holding a cake pop.

May

Marketing Development

FOCUS
Building visibility, storytelling skills, and sales confidence through professional guidance and real-world creative entrepreneurship.

Week 1: Visual Storytelling & Brand Documentation
May 7th, 2026 | 4:30 PM – 7:30 PM
Guest Speaker: World-Traveling Videographer

Participants will:

  • Learn how to visually document their creative process

  • Understand how video storytelling builds strong brands

  • Practice capturing behind-the-scenes and finished work

  • Explore creative media careers connected to pastry arts and entrepreneurship

Week 2: Social Media Strategy & Audience Growth
May 14th, 2026 | 4:30 PM – 7:30 PM
Guest Speaker: Social Media Influencer

Participants will:

  • Learn how creators grow and engage audiences online

  • Understand posting with intention, consistency, and authenticity

  • Practice writing captions and choosing content that converts

  • Ask questions and receive real-world insight from a working influencer

Week 3: Launching Sales & Taking Orders
May 21st, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Launch their first sales through pre-orders or small batches

  • Practice communicating with customers professionally

  • Build confidence receiving payment for creative work

  • Understand basic order management and follow-through

Week 4: Reflection, Pricing & Growth
May 28th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Reflect on their first sales experience

  • Discuss pricing, profit, and challenges

  • Learn how to improve future offerings and sales strategies

  • Prepare questions for an out-of-state pastry arts school visit

End-of-Month Field Trip
May 29th, 2026 (Daytime)
Institute of Culinary Education – New York City

Students will explore national pastry arts programs, observe professional environments, and connect classroom learning to expanded educational pathways.

Four women standing on airplane stairs, waving, with luggage at their feet, smiling, against a blue sky with clouds.

June

End of Program Reflections

FOCUS
Culminating the program by affirming creative identity, celebrating earned confidence, and preparing students to step into professional pastry arts and entrepreneurial spaces.

Week 1: Advanced Cake Decorating — Fondant Techniques
June 4th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Learn foundational fondant techniques, including covering, smoothing, and shaping

  • Explore how fondant expands design possibilities and product value

  • Apply advanced decorating skills to elevate finished work

  • Build confidence working with professional-level pastry tools

Week 2: Final Brand Polish, Storytelling & Reflection
June 11th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Refine brand visuals and messaging across platforms

  • Review and polish content created throughout the program

  • Reflect on growth from March through May

  • Participate in mentorship conversations focused on next steps

Week 3: Program Showcase, Brand Recognition & Send-Off
June 16th, 2026 | 4:30 PM – 7:30 PM

Participants will:

  • Present their pastry arts brands, products, and creative journey

  • Receive custom aprons and shirts featuring their personal brand logos

  • Step into their identity as creative entrepreneurs and pastry artists

  • Participate in a closing mentorship circle celebrating confidence, growth, and resilience

  • Prepare for the culminating educational experience

No Program Session
Thursday, June 18th, 2026

End-of-Program Educational Capstone Trip
June 20th–22nd, 2026
Institute of Culinary Education – Los Angeles

Students will:

  • Visit a pastry arts school in Los Angeles

  • Observe professional kitchens and creative environments

  • Explore post-secondary pastry arts and creative career pathways

  • Connect their program experience to future educational goals